Coffee News was created in 1988 and is now published in over 50 countries worldwide. It has been established in Metro Halifax for over 13 years. Coffee News is a community-based print media designed to build awareness and familiarity of small to medium sized local businesses. It contains lighthearted stories, jokes, trivia, amazing facts, horoscopes, lucky numbers and more.
Every week, we distribute thousands of new copies of Coffee News (up to 1700 per zone) to many popular restaurants* throughout Metro, including: Burger King, Wendy's, Swiss Chalet, Second Cup, and many more. Metro is divided up into four zones: Downtown Halifax, Uptown Halifax, Bedford/Sackville and Dartmouth. You can choose from one or many of these zones.
Coffee News appeals to a wide variety of people from different age groups, backgrounds and professions. They are accessed during breakfast, lunch and supper, seven days a week, in a family or business mode. Our readers are your potential customers, allowing for a larger market awareness of your products and services which, in turn, increases your bottom line! It is a deliberately light, enjoyable reading medium, designed to appeal to your customer base, both new (by introducing) and existing (by reminding).
Coffee News provides free, entertainment for people in a relaxed, receptive atmosphere. The content of trivia, jokes, and lighthearted stories enables the reader to be more responsive to suggestive advertising. Its popularity and repeat readership provides the frequency needed to deliver the greatest exposure to maximize ad retention.
As an advertiser it is important to remember that familiarity is essential to building a base clientele for any business and Coffee News was designed to do just that... it is visible, affordable and popular. By developing an ad that is best suited to represent your business needs, flexibility of content and local distribution with free availability to your potential customers, Coffee News is a valuable marketing product.
The standard period for a single ad is 26 weeks. Depending on your marketing campaign, shorter run periods can be negotiated; however, the duration of your ad is important to the development of familiarity.
You can place an ad in Coffee News for as little as $24.99 per week for a single zone ad or $19.99 per week/per zone if you choose to appear in multiple zones throughout metro.
